I recently heard about this new SSG Food Market near Chungdahm area and I finally made the trek to see what the fuss was all about. :) Located in one of Seoul’s wealthiest neighborhoods, this is one of those high-end markets where the shoppers are most likely Gangnam’s classy ajumas and young mothers. It’s a bit similar to Whole Foods Market in the US, only more upscale. Get ready for a deluge of supermarket photos!
This ain’t your neighborhood shijang. The produce area is designed to have a countryside feel to it, except that it’s meticulously clean and all the produce is polished spotless. It really is quite a beautiful sight to see~~
Personally, I couldn’t afford to buy fresh fruits or veggies here on a regular basis, but they have an impressive selection of imported products, like snacks, breakfast cereals, drinks, beauty products… it’s worth a visit just to see if they have your favorite snack from back home. There is also a large cheese room and a butcher area, but we don’t need to go there, rah? :)
Doesn’t it look like a supermarket from back in the US? :) There weren’t that many customers when I went (I actually think the staff there outnumber the customers), but I don’t think they’ve been open for that long so maybe things will pickup later. It’s certainly a different kind of shopping experience for Korea. Overall, it’s a pretty impressive store.
While they have the standard imported goods that you can get at almost any Korean department store or foreign food shop in Itaewon, they also have a few unique products that might make it worth the trip:
Anyway, I definitely think SSG Food Market is worth a visit. Even if you don’t buy anything, if you’re anything like me, you’ll have fun just going up and down the isles examining all the pretty shiny packages and well-designed food labels, and geekily reading ingredients lists.
Directions to SSG Food Market:
Address: 서울시 강남구 청담동 4-1
It’s a little hard to get to because it’s not close to any subway station… I’m guessing it’s at least a 20-minute walk from Chungdam station, so your best bet is to take a bus or taxi. Please refer to this link for a map and opening hours. The market is in the basement floor of a grey highrise building with ‘Chaum’ written above the main entrance. There is also signage for the SSG Food Market above that.